About VVSJ

VVSJ & Co., also recognized as 'VVSJ' or 'Jorge The Jeweler,' emerged in 2020 under the visionary leadership of fashion entrepreneur Jorge Rodriguez. Situated in Manhattan's prestigious Diamond District, VVSJ operates a private showroom and factory. Jorge has cultivated a distinguished reputation across diverse global industries, attracting clients from the MLB, NFL, NBA, PGA, Olympians, and beyond. The roster of clientele includes notable sports figures and A-list celebrities, attesting to VVSJ's position at the pinnacle of high-end jewelry design. With a commitment to unparalleled craftsmanship and a history of collaborations with influential personalities, VVSJ continues to redefine luxury in the jewelry landscape.

Diamond Ring Perfectionists

Nurtured by the same skilled artisans responsible for exquisite high jewelry designs, VVSJ's diamond engagement rings are individually crafted, each designed to perfectly complement the distinctive diamond it encircles.

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Necklaces & Chains

Discover a realm of elegance and uniqueness with our latest collection of modern and contemporary diamond necklaces and chains.

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VVSJ x Franck Muller

VVSJ x Chick.let

VVSJ x House33