
VVSJ & Co. / New YorkFine jewelry. Personal expression.
Exceptional.By design.

Distinctive diamonds. Uncompromising craft.
Jewelry with a point of view.
Designed & crafted in ManhattanInside the house of VVSJ
The house of VVSJ
Manhattan, New YorkNew York roots.
A vision of your own.
Founded by Jorge Rodriguez in 2020, VVSJ brings personal expression to fine jewelry. From our private showroom and factory in Manhattan’s Diamond District, we create pieces shaped by the people who wear them.
Discover our custom designsThe engagement collection
The forever edit.

Necklaces & chains
Make your
presence felt.
Diamond necklaces and gold chains with distinctive silhouettes. Discover pieces that make your style unmistakably yours.
Discover necklacesVVSJ Ă— Franck Muller
Time, with
character.
Explore the world of VVSJ watches and our collaboration with Franck Muller.
Discover watches
Explore VVSJ
The VVSJ perspective.
Private commissions
Let’s create
something personal.
Explore a custom commission or inquire about a piece.
Connect with the VVSJ team.